{"id":45564,"date":"2014-10-20T16:15:21","date_gmt":"2014-10-20T18:15:21","guid":{"rendered":"https:\/\/revistazum.com.br\/diversion-by-helena-martins-costa\/"},"modified":"2014-10-20T16:15:21","modified_gmt":"2014-10-20T18:15:21","slug":"diversion-by-helena-martins-costa","status":"publish","type":"page","link":"https:\/\/revistazum.com.br\/en\/diversion-by-helena-martins-costa\/","title":{"rendered":"“Diversion”, by Helena Martins-Costa"},"content":{"rendered":"\n\n\n
\"Desvio_Homem<\/a><\/td>\n\"Desvio_Homem<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"Desvio_Capita\u2560\u00e2o\"<\/a><\/td>\n\"Desvio_Menina<\/a><\/td>\n\"Desvio_Homem<\/a><\/td>\n\"Desvio_Mulher<\/a><\/td>\n\"Desvio_Rapaz<\/a><\/td>\n\"Desvio_Militar<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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One of the recipients of the 2014 ZUM\/IMS Photography Grant, Diversion<\/em> by\u00a0Helena Martins-Costa\u00a0consists of a compilation of old photographs of anonymous people from auctions, second-hand shops and antique fairs.\u00a0Specifically for her work, Helena selected photos with a common flaw, a distortion caused by the unintentional tilting of the camera used, which subtly destabilizes the composition and causes, therefore, estrangement \u2013\u00a0possibly the reason the portraits were thrown away or not used.<\/p>\n

\u201cThe person being photographed is facing the camera and standing up straight, but due to the tilt and apparent inclined look of the final picture, as if the person was falling, it creates a sensation of vertigo\u201d, explains the artist. These portrait photos, found separately, when put together make up a series showing this singular distortion, which had been previously considered a flaw, provoking questions about the rules and aesthetic conventions associated with portraiture. To highlight the effects of this distortion even more clearly, the small portraits were resized and reprinted, forming a homogenous series without interfering with the natural colors and marks caused by the passage of time on the originals.<\/p>\n

Helena Martins-Costa\u00a0<\/strong>(Porto Alegre\/RS \u2013 1969)\u00a0<\/strong>is a visual artist. She holds a BA in photography from the Institute of Arts at UFRGS and a Master\u2019s Degree in visual poetics from ECA-USP. Her work consists of retrieving rejected photos which had not been destroyed and, through a process of photo archeology, identify typologies.\u00a0She has participated in a number of solo and group exhibitions in Brazil and abroad. Her work has been acquired by the Museums of Modern Art in S\u00e3o Paulo and Rio de Janeiro. She lives and works in S\u00e3o Paulo\/SP.<\/p>\n

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\"Desvio_Homem<\/a><\/td>\n\"Desvio_Homen<\/a><\/td>\n\"Desvio_Mulher<\/a><\/td>\n\"Desvio_Homen<\/a><\/td>\n\"Desvio_Mulher<\/a><\/td>\n\"Desvio_O<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"Desvio_Homem<\/a><\/td>\n\"Desvio_Militar<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"Desvio_A<\/a><\/td>\n\"Desvio_Carta\u2560\u00e2o<\/a><\/td>\n\"Desvio_Homen<\/a><\/td>\n\"Desvio_Senhor<\/a><\/td>\n\"Desvio_A<\/a><\/td>\n\"Desvio_Marinheiro<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"Desvio_O<\/a><\/td>\n\"Desvio_Mulher<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n\n
\"Desvio_Marinheiro<\/a><\/td>\n\"Desvio_Homem<\/a><\/td>\n\"Desvio_Mulher<\/a><\/td>\n\"Desvio_Marinheiro<\/a><\/td>\n\"Desvio_Soldado<\/a><\/td>\n\"Desvio_Homen<\/a><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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Get to know the artist’s studio:<\/h4>\n

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